Sales training & Consultancy FAQs

The Female Formula is for ambitious female founders and women in business who are ready to take their sales seriously. Whether you're just starting out or already established but looking to grow or struggling to convert, if you're driven, coachable, and ready to do the work — you're in the right place.

Absolutely — and this is exactly why The Female Formula exists. You don't need a particular personality to sell well. You need the right strategy, the right mindset, and an approach that feels authentic to who you are. That's precisely what I build with you.

Everything here is bespoke. There are no generic frameworks, no recycled slide decks, no one-size-fits-all content. Every programme and service is built around you — your business, your personality, your ideal client. Sarah brings over 25 years of real-world sales experience across industries, so you're learning from someone who has actually done it.

Not at all — in fact, many of Sarah's clients come to her with zero formal sales training. You'll start from exactly where you are and build from there.

Many clients notice a shift in confidence and clarity from the very first session. Tangible results — more enquiries converted, higher value clients, greater confidence in pricing conversations — typically build throughout the programme and beyond.

The Audit is a focused deep dive into your current sales process, delivering immediate, actionable advice in a single session, for the who have had sales training but not been able to apply it to their business. The Formula Day follows an audit and is a full bespoke training day for you or your team, building a clear framework and understanding of sales for consistent conversions. The Female Formula Programme is the complete transformation — 12 weeks of intensive, personalised coaching designed to permanently change the way you sell. A compete upgrade on where you are now. Unrecognisable and entirely transformative.

Yes. The Formula Day is specifically designed for female founders and their teams of up to 6. If you're looking for larger group or corporate training, get in touch to discuss a bespoke package.

If you're not sure, the best place to start is a discovery call. Sarah will take the time to understand where you are and what you need, and recommend the right pathway for you — with no pressure and no hard sell.

Places are strictly limited. Sarah works with a small number of clients at any one time to ensure every woman receives her full focus, energy, and commitment for the entire 12 weeks. Once spaces are filled, a waitlist opens.

Simply head to the Contact page and fill in the enquiry form. Sarah will be in touch personally within 48 hours to arrange a discovery call and take things from there.